ORIGINAL POSTERS IN MOTION
ALPHONSE MUCHA VISUAL EXPERIENCE
SPECTACULAR ART PROJECTION
ABOUT THE PROJECT
iMucha is a unique international project reviving and spreading the legacy and work of Alfons Mucha, world-class painter, graphic artist, designer and legend of the Art Nouveau style. The iMucha project authors claim with exaggeration that they will revive the Belle Epoque and fill it with contemporary energy. At the same time, they show what works of progressive Alfons Mucha would look like if he lived these days. They reveal the secrets of the mystical genius and introduce the incredible volume of his work to the general public.
For the first time in its history, the world‘s most comprehensive collection, which always breaks visitor records when exhibited, is linked with a digital adaptation that sets Mucha‘s motifs in motion.
The iMucha project comprises the largest collection of Mucha‘s posters, a digitized form of a large part of his work, including posters, paintings, books, large canvases, jewellery and utility objects. It also collaborates with the artist‘s heirs.
It builds on the experience with organizing exhibitions in Europe, America and Asia. In the coming years, we plan extensive touring activities, a unique connection with the world‘s leading brands and an unparalleled show at EXPO Dubai.
Exhibition, Show and Multimedia are the three basic pillars of the iMucha brand.